Competitor Research Survey
Competitor Research Survey
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Which of the following brands/products/services are you aware of? (Select all that apply)
Brand B
Brand A
Service Z
Product Y
Product X
Brand C
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How would you rate the overall quality of Brand A compared to its competitors?
Much Lower
Lower
Similar
Higher
Much Higher
Much Lower
Lower
Similar
Higher
Much Higher
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Which brand/product/service do you prefer over the others in this category?
Brand A
Brand B
Brand C
None, I prefer another brand
I'm not sure
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What do you perceive as the strengths of Brand B compared to its competitors?
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What improvements would you like to see in Product X to make it more competitive?
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On a scale of 1 to 10, how likely are you to switch from Brand C to a competitor?
1
2
3
4
5
6
7
8
9
10
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How often do you compare prices between Brand A and its competitors?
Rarely
Never
Occasionally
Frequently
Always
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Are there any specific features or services offered by Service Z that you find particularly appealing?
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What factors would make you consider switching from your current brand to a competitor?
Lower Prices
Better Quality
Improved Customer Service
More Features/Options
Stronger Brand Reputation
Promotions/Discounts
Other
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Do you have any additional comments or suggestions regarding the brands/products/services mentioned?
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