Consumer Preference Survey
Consumer Preference Survey
*
Which brand of [product/service] do you prefer?
Brand B
Brand A
No Preference
Brand C
*
What factors influence your choice of [product/service]? (Select all that apply)
Price
Quality
Brand Reputation
Customer Reviews
Features
Convenience
Promotions/Discounts
*
On a scale of 1 to 10, how satisfied are you with Brand A?
1
2
3
4
5
6
7
8
9
10
*
Which attributes do you consider most important when choosing a [product/service]? Please rank from most to least important.
1
2
3
4
5
6
Price
1
2
3
4
5
6
Quality
1
2
3
4
5
6
Brand Reputation
1
2
3
4
5
6
Customer Service
1
2
3
4
5
6
Features
1
2
3
4
5
6
Convenience
*
How likely are you to switch to a different brand of [product/service] in the next 6 months?
Very Unlikely
Unlikely
Neutral
Likely
Very Likely
Very Unlikely
Unlikely
Neutral
Likely
Very Likely
*
Which brand of [product/service] do you perceive as offering the best value for money?
Brand A
Brand B
Brand C
None
*
How important is brand loyalty in your purchasing decisions?
Not Important at All
Slightly Important
Moderately Important
Very Important
Extremely Important
Not Important at All
Slightly Important
Moderately Important
Very Important
Extremely Important
*
What improvements would you like to see in Brand B?
*
Do you have any additional comments or suggestions regarding [product/service] preferences?
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