Price Sensitivity Survey

How important is price when making a purchasing decision?

Not Important at All

Slightly Important

Moderately Important

Very Important

Extremely Important

Not Important at All

Slightly Important

Moderately Important

Very Important

Extremely Important

How likely are you to switch to a cheaper alternative if the price of your preferred brand increases?

Very Unlikely

Unlikely

Neutral

Likely

Very Likely

Very Unlikely

Unlikely

Neutral

Likely

Very Likely

How much more would you be willing to pay for a premium version of the product/service with added features or benefits?

Nothing

Slightly More

Moderately More

Substantially More

Significantly More

Nothing

Slightly More

Moderately More

Substantially More

Significantly More

Would you be willing to pay extra for faster shipping or delivery?

Yes

No

Maybe

What factors influence your perception of a product's or service's value?

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